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So I get asked all the time to help people find financing. Am i qualified to do this? Yes, and no. I never raised money for my companies, i'm not an investment banker nor am i a VC. sure, i've invested in a few things along the way but am I a financier? No.
So am I qualified to answer this? maybe.
I do run a seed capital group and fairly well connected in nyc finance, and make many connections between both sides (have 4 deals in and around term sheet from the last 3 months) and i like to think i'm valued for my unbiased feedback and calling both ;sides on their bullshit right off the bat but i could be wrong .
So now that i'm done discrediting myself :) ..i'd like to answer my own question
Many entrepreneurs waste countless time trying to raise capital - mainly because they don't understand what investors look for.
Investors look for 2 things: 1) Protection of their investment and 2) Exit
Protection of their investment means that they give money, they want a shot at getting it back...there are 3 primary types of companies that can get funded
a) demonstrable, protect-able IP with a clear usage
b) serious traction in usage, revenue or profits
c) proven management team (need a ceo, founder, coo or chairman that has had an exit before or a super sexy public story)
Usually professional investors want 2 of those 3 but sometimes they'll take 1 of them (usually requires either traction or proven management, ip by itself can be elusive to fund without a story)
Them the investor looks towards an exit. Generally is there either a) a $20-50MM potential exit in the next 12 months if its a small investment
or more likely
b) a $1BN+ addressable market opportunity where realistic potential is to generate $100MM a year in revenue within 3-5 years.
or
c) You play in a market that does a lot of M&A and you could be bought for $100MM+ with a little traction in 3 years or so
The ipo option isn't so realistic right now unless its a creative firm (read: hedge fund, pe fund or ibank) that will so some structured finance to get liquidity. Most VC's aren't creative financiers though.
If your startup doesn't fit into those categories you probably aren't fundable. Don't want to bust your bubble but better work on getting traction than barking up an unfruitful tree.
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